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ARININ EVGENY

Industrial designer

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TRFC

Traffic LIGHT SYSTEM

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We live in modern world with it`s great intensity of modernisation nearly in all aspects of our life. But it seems like such important product as traffic light has not been modernised for a while. Almost for a century. If it`s absolutely unimprovable? Definitely not! During the project I have realised how deep, complicated and nontrivial it is. Representation of traffic light is totally took root in people`s mind. So the main task of it`s project was to rethink the people`s interaction with such simple from a first glance YET complicated in all aspects of such product as traffic light but not to make a revolution, being true to mine conception of successful product. And the formula is a harmony between such main aspects as utility, functionality and aesthetics. Idea of the work is to improve people`s quality of life by providing them with better product which could make their life safer, make their driving experience better and friendly and improve overall view of cityscape by implementation of simple and elegant modernised system. Simple solution YET completely complicated by it`s interplay of details and eventuality of possible scenarios for interaction.

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Evgeny Arinin - Industrial designer © 2017 / arininevgeny.com |  All rights reserved.